About Us
Learn how SHYRX is helping businesses organize product data, simplify barcode management, and prepare products for retail with confidence.
We built the tool we
wished we had.
SHYRX exists because managing product data and barcodes was unnecessarily hard for growing businesses. Spreadsheets break. Folder structures collapse. Barcode lists go out of sync.
We set out to build a platform that gives every product business — from a two-person startup to a 50-person brand — the same data infrastructure that enterprise companies take for granted.
How we got here
A short history of building something that matters.
- 2021
Founded
SHYRX was founded after watching a friend's brand lose a major retailer listing due to barcode errors.
- 2021
First 100 Customers
Reached 100 paying customers across the UK, Ireland, and Australia — all from word of mouth.
- 2023
GS1 Integration
Launched native GS1 integration, making GTIN allocation and validation seamless for any business size.
- 2024
AI Features Launch
Introduced AI-powered document scanning and data extraction, cutting product setup time by 70%.
- 2025
1,000+ Businesses
Over 1,000 businesses now trust SHYRX to manage their product data and barcode infrastructure.
Product data should be a competitive
advantage — not an obstacle.
Retailers list products faster when data is complete and accurate. Brands grow faster when they're not buried in spreadsheets. We build tools that make that possible — for businesses of every size.
Data Integrity First
Every feature we build starts with one question: does this make product data more accurate? We never compromise on correctness.
Built for Global Trade
GS1 standards, international barcode formats, and multilingual product data — SHYRX is built for brands that sell anywhere.
Grow Without Friction
From 10 products to 10,000, the platform scales with you. No migrations, no re-implementations, no data loss.
Customer Obsessed
We answer support messages within hours, not days. Our education hub, onboarding, and team are all here to make you succeed.
People who care
about the problem.
James Whitfield
CEO & Co-founder
Amara Osei
CTO & Co-founder
Priya Sharma
Head of Product
Tom Gallagher
Head of operations
Sarah Kim
Head of Customer Success
Luca Ricci
Lead Engineer
Ready to bridge the gap to
retail?
Join the waitlist for early access to the SHYRX Product Readiness platform. Secure your position and establish retail compliance.
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